On Instagram, impressions mean the total number of times the post or story or reel has been served to the users. This count includes multiple views from the same person as well. For example, if a person views your post thrice then it automatically falls under the impressionist three times. This is different from impressions which tell you how many users have viewed your content. Impressions are essential because they will show you the amount of attention your particular posts are goog. You can follow these numbers on Instagram Insights to know which strategy works best and which one doesn’t. Therefore, impressions are really useful when it comes to evaluating if your content is visible to your targeted audience or not.
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